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Subjects
Grade
Brief Description
Students examine ads for alcohol products to determine which audience the ads are aimed at in this lesson in media literacy.
Objectives
Students use math and critical thinking skills to evaluate what audience those ads are aimed at.Keywords
alcohol, substance abuse, critical thinking, media literacy, body
Lesson Plan
This lesson from PBS is a tie-in to the video Alcohol: What You Don't Know from their In the Mix series; however, showing the video is not essential. Link to the lesson "Targets" on the PBS Web site.
Assessment
Assessment is included in the lesson.Lesson Plan Source
PBSSubmitted By
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National Standards
Language Arts:
Mathematics:
NM.5-8.4
NM.5-8.10
NM.9-12.4
NM.9-12.10
Health:
NPH-H.5-8.2
NPH-H.5-8.3
NPH-H.5-8.4
NPH-H.9-12.2
NPH-H.9-12.3
NPH-H.9-12.4
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