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Bilingual Training to Help Close Digital Divide

Officials from the White House Initiative on Educational Excellence for Hispanics and the State of California joined Los Angeles Mayor Antonio Villaraigosa and impreMedia publisher Monica Lozano to celebrate the launch of Club Digital, the nation's most comprehensive bilingual Internet training program. Designed to close the Digital Divide, which disproportionately affects Hispanic families in America, Club Digital offers 30 days of bilingual, interactive lessons about all aspects of the Internet. The lessons have run in impreMedia publications including La Opinion, La Opinion Contigo and El Mensajero.

The lessons are available anytime at www.laopinion.com/clubdigital. Club Digital has been made possible through a public-private collaboration involving impreMedia, the California Emerging Technology Fund (CETF), the National Telecommunications and Information Administration (NTIA), AT&T and the Dewey Square Group.

In early 2012, Club Digital will expand nationally to reach more than 9.4 million Hispanics.

"Club Digital is an innovative and critical community initiative that will improve educational opportunities for millions," said Juan Sepulveda, Executive Director of the White House Initiative on Educational Excellence for Hispanics. "Accessing the Internet is one of the best ways we know to improve the academic achievement of Hispanic Americans."

California officials share the Obama administration's goal of improving Internet access, especially for low-income students and their families. "Preparing all students for success demands we ensure no child is left offline--at home or at school," said Tom Torlakson, California State Superintendent of Public Instruction. "Club Digital helps students as well as parents gain Internet skills that boost classroom learning, knowledge and workplace readiness."

Through its interactive bilingual lessons, Club Digital will educate users about the many economic, educational and social benefits of accessing the Internet.

"Going online is no longer a luxury," said Monica Lozano, Publisher and Chief Executive Officer of impreMedia, and founder of Club Digital. "The Internet is now the essential tool of modern life, the gateway to jobs, education, government, financial and healthcare services, and much more."

Combining traditional media, online resources and community partnerships, Club Digital is a public-private collaboration designed to serve as many Americans as possible. A portion of Club Digital was funded by the U.S. Department of Commerce American Reinvestment and Recovery Act Funds as well as by private funders.

 

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