Back to Dental Health Lesson Plan |
Subjects
Grade
Brief Description
Create a new brand of toothpaste that is sure to sell!
Objectives
Students will
Keywords
toothpaste, commercial, consumer, ad, advertisement, TV, sell, media literacy
Lesson Plan
This lesson challenges students to think creatively.
Students might work on their own or with a partner to complete this activity. (You might match a student who has artistic skills with a student who has writing skills.)
Ask students to list the names of toothpastes they're familiar with. You might write the names of those toothpastes on a board or chart.
Then ask student if they can recall any TV commercials they have seen for those toothpastes or others. Talk about the commercials they have seen; How do the toothpastes look or taste differently from one another? How did the commercials present the toothpastes to the audience? What did the commercials say or do to get people to buy the toothpaste they advertised? What key words or slogans might those ads have included?
When the discussion begins to wind down, present the lesson's activity: Challenge students to create a TV commercial for a new toothpaste, Brighty-Whitey Toothpaste!
Or, better yet, have students -- working on their own or with a partner -- come up with their own new toothpaste that will be sure to sell!
To start students thinking, you might present some of the following questions for them to consider as they create their toothpastes:
If students work with partners, they can brainstorm ideas in response to those questions. The partners might decide who would be better at creating the packaging and who would be better at writing the script for the TV commercial that will sell their toothpaste. Using ideas they brainstormed, the "artist" will work up a pencil draft of the package while the "writer" works up a script for a TV commercial. The artist might draft his or her package on the A Toothpaste That Is Sure to Sell! work sheet.
When students have drafted their initial ideas, they will share those drafts with one another, gather feedback, and then go to work creating a final package or script.
When students have completed their packages and scripts, set aside a time for them to share them with their classmates. You might arrange to have a video camera available. Tape the commercials, then play the videotape during Parents Night; or produce multiple copies to send home on a rotating basis so families can enjoy the students' efforts.
Assessment
You might use the thinking questions (above) as the basis for a rubric for judging students' efforts. Rate each presentation on a scale of 1 to 3 as noted below. For example,
Classmates might use the rubric to evaluate one another's efforts as well.
Lesson Plan Source
Education World
Submitted By
Gary Hopkins
National Standards
FINE ARTS: Theatre
GRADES K - 4
NA-T.K-4.1 Script Writing by Planning and Recording Improvisations Based on Personal Experience and Imagination
NA-T.K-4.2 Acting By Assuming Roles and Interacting In Improvisations
NA-T.K-4.4 Directing By Planning Classroom Dramatizations
NA-T.K-4.8 Understanding Context by Recognizing the Role of Theatre, Film, Television, and Electronic Media in Daily Life
GRADES 5 - 8
NA-T.5-8.1 Script Writing by Planning and Recording Improvisations Based on Personal Experience and Imagination
NA-T.5-8.2 Acting By Assuming Roles and Interacting In Improvisations
NA-T.5-8.4 Directing By Planning Classroom Dramatizations
NA-T.5-8.8 Understanding Context by Recognizing the Role of Theatre, Film, Television, and Electronic Media in Daily Life
GRADES 9 - 12
NA-T.9-12.1 Script Writing by Planning and Recording Improvisations Based on Personal Experience and Imagination
NA-T.9-12.2 Acting By Assuming Roles and Interacting In Improvisations
NA-T.9-12.4 Directing By Planning Classroom Dramatizations
NA-T.9-12.8 Understanding Context by Recognizing the Role of Theatre, Film, Television, and Electronic Media in Daily Life
FINE ARTS: Visual Arts
GRADES K - 4
NA-VA.K-4.1 Understanding and Applying Media, Techniques, and Processes
NA-VA.K-4.3 Choosing and Evaluating A Range of Subject Matter, Symbols, and Ideas
NA-VA.K-4.5 Reflecting Upon and Assessing the Characteristics and Merits of Their Work and the Work of Others
NA-VA.K-4.6 Making Connections Between Visual Arts and Other Disciplines
GRADES 5 - 8
NA-VA.5-8.1 Understanding and Applying Media, Techniques, and Processes
NA-VA.5-8.3 Choosing and Evaluating A Range of Subject Matter, Symbols, and Ideas
NA-VA.5-8.5 Reflecting Upon and Assessing the Characteristics and Merits of Their Work and the Work of Others
NA-VA.5-8.6 Making Connections Between Visual Arts and Other Disciplines
GRADES 9 - 12
NA-VA.9-12.1 Understanding and Applying Media, Techniques, and Processes
NA-VA.9-12.3 Choosing and Evaluating A Range of Subject Matter, Symbols, and Ideas
NA-VA.9-12.5 Reflecting Upon and Assessing the Characteristics and Merits of Their Work and the Work of Others
NA-VA.9-12.6 Making Connections Between Visual Arts and Other Disciplines
LANGUAGE ARTS: English
GRADES K - 12
NL-ENG.K-12.3 Evaluation Strategies
NL-ENG.K-12.4 Communication Skills
NL-ENG.K-12.5 Communication Strategies
NL-ENG.K-12.6 Applying Knowledge
NL-ENG.K-12.12 Applying Language Skills
SOCIAL SCIENCES: Economics
GRADES K - 4
NSS-EC.K-4.2 Effective Decision Making
NSS-EC.K-4.9 Competition in the Marketplace
NSS-EC.K-4.14 Entrepreneurs
GRADES 5 - 8
NSS-EC.5-8.2 Effective Decision Making
NSS-EC.5-8.9 Competition in the Marketplace
NSS-EC.5-8.14 Entrepreneurs
GRADES 9 - 12
NSS-EC.9-12.2 Effective Decision Making
NSS-EC.9-12.9 Competition in the Marketplace
NSS-EC.9-12.14 Entrepreneurs
TECHNOLOGY
GRADES K - 12
NT.K-12.1 Basic Operations and Concepts
NT.K-12.4 Technology Communications Tools
Click to return to this week's Lesson Planning article, Sink Your Teeth Into These Dental Health Month Lessons.
Updated 1/23/2012