Tired of being forced to eat what she felt were nutritionally sub-par meals at school, a 9-year-old student took to her blog in an effort to draw attention to the issue. It didn’t take long for that attention to go viral as Martha Payne's blog, Never Seconds, was eyed by several media outlets in her native Scotland. The attention grew to the point of a nationally-televised interview with the BBC. She explained how she would take pictures of the meals presented to her with a digital camera and write up a summary of the food including a Food-o-meter rating of how much she likes it, a mouthful count, a health rating and a number for how many pieces of hair were in the food.

She started in April and by May 15, school and town officials were seen leading journalists on tours of the school’s dining area. It was then that Payne blogged that there was a new system for ordering food, and that "cherry tomatoes, radishes, carrot and cucumber shreddings," began appearing in the meals.