Amid the evolution of smartphones and a decreased focus on handwriting in U.S. schools, BIC, the company known for its pens, is introducing "Fight for Your Write," a new crusade to energize parents and educators about the importance of writing and its continued benefits for children.

"Writing is an essential tool for learning," said Pam Allyn, Fight for Your Write spokesperson, literacy advocate, education expert, author and founder of LitWorld, a global organization that advocates for children's rights as readers, writers and learners. "The practice of writing helps with learning letters and shapes, and can improve idea composition, expression and fine motor-skill development – all important foundations for future success."

According to Allyn, writing fosters children's emotional growth, helps develop critical thinking skills and improves academic achievement.

In support of the mission, BIC has launched www.BICFightForYourWrite.com, which offers information about the importance of writing and provides parents with ideas and activities to encourage writing in their home. BIC has also partnered with AdoptAClassroom.org, a not-for-profit organization with the mission to increase student success by empowering teachers and providing them with resources for their classrooms.

When parents visit www.BICFightForYourWrite.com, they are invited to sign a petition to encourage handwriting and enter for a chance to win one of three prize packs, which include BIC products. In return for each e-signature on the petition, from July 15, 2014 through August 12, 2014, BIC will donate one pen or pencil to a child in need (a minimum donation of 50,000 pencils or pens up to a donation of 100,000 pencils or pens) in school districts that have been identified by AdoptAClassroom.org.