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ParentSquare Adds Analytics to Help Schools Improve Parent Engagement

ParentSquare, an engagement platform, has just added new analytics that will help educators and administrators reach and engage every parent.

ParentSquare and its new analytics dashboard was “designed to help administrators see, track and enhance parental engagement,” according to a press release.

“Metrics enable us to see which messages are resonating with parents and community members,” said Demian Barnett, principal at Peabody Charter School in Santa Barbara, California in the press release. “This is a huge step forward for school-home communication because we now have data to measure and drive parent involvement.”

According to the release, “the dashboard displays a school’s parental involvement data using intuitive graphs, helping administrators take well-informed steps in nurturing parent and community engagement.”

“Split between a ‘user dashboard’ and ‘message dashboard,’ the platform shows statistics on messages sent and the number of users engaged throughout the academic year,” the release said. “School officials can easily export reports to meet and exceed district, state and federal requirements.”

According to Anu Vaid, founder and CEO of ParentSquare, “for the first time ever, school leaders can leverage data to make sense out of parental involvement and take well-informed steps to improve upon it over time.”

“The analytics dashboard is a significant step forward for school-home communication,” Vaid said in the release. “We’re eliminating the guess-work and uncertainty educators and administrators too often experience when communicating with parents.”

According to the release, “the ParentSquare analytics dashboard gives administrators access to:

  • Reach: Schools can see how many users receive messages via email, text or app notification and ensure 100 percent deliverability.
  • Engagement: Administrators can view user engagement with the messages that they send home.
  • Participation: Officials can track how parents are interacting with messages by either appreciating, commenting or signing up to bring items.

“The analytics dashboard allows administrators and teachers to view per-user data on parent reach and aggregate data on participation and engagement, as well as compare engagement across different grade levels within the school,” the release said. “This helps teachers and administrators make well-informed decisions based on metrics.”

To learn more about the analytics dashboard or to schedule a brief demo of the technology, can visit here

Article by Kassondra Granata, Education World Contributor

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