When it comes to your school's PR, no news is bad news. If no news is coming out of your school, the only media coverage you will be seeing is that published when things go wrong.
The remedy to that situation is simple: school leaders need to spend time getting the word out about the good things going on in their schools.
My career found me in leadership positions at several schools. At each of the schools where I worked, I invited the education reporter to visit and tour the school before I submitted any story ideas. On each of those visits story ideas were "uncovered" as the reporter and I walked the school campus and talked about what was happening in the school. So that is my final piece of advice: Invite the reporter in -- and see what surfaces.
Read more practical tips from George Pawlas
Pawlas on PR
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