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PR for PRincipals...

Uppers for a Downer Day


How often do you receive a positive note from a parent, teacher, student, or another "school family" member? Probably not often enough That's why you should save all the ones you do get!

At first, I saved the special messages I received in a file. Eventually, the file grew and I sorted the messages into individual files by school year. I labeled each manila pocket folders "Uppers for a Downer Day" along with the school year.

The messages in each of those folders still bring back fond memories of the events they recorded. Photographs and copies of programs from school events -- such as plays, musicals, and sporting events -- might also be put into the folders. Leafing through those letters, notes, and other mementos can be a big spirit-lifter when things get rough.

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Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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