A sure-fire strategy to involve and inform students and the community is to have the superintendent host a press conference in which high school journalism students ask the questions. (Better yet, include a cross-section of students from across the grades.) Teachers or advisors can accompany the students from the district's schools.
January might be a good time to hold this press conference because the students would be halfway through the school year.
The press conference would be a great place and time for students to practice the various interview techniques they are learning in the classroom. It would be a great PR opportunity for the superintendent and an opportunity to show students at their best. The local press is sure to want to be there and to report on the event!
Read more practical tips from George Pawlas
Pawlas on PR
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