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George Pawlas's
PR for PRincipals...

Spreading News
Throughout The Community


During my days as an elementary school principal, I regularly stopped at the offices of doctors, dentists, real estate agents, emergency care facilities, and other professional offices and services that might be frequented by people who lived in my school's attendance area. I left copies of our school's tri-fold brochure and newsletter for community members to browse.

That simple act had some wonderful results. From time to time, one of the brochure's readers called or wrote to offer help or to make a donation to the school.

In addition, I made sure to send each edition of our school newsletter to the superintendent and school board members. Teachers were often surprised to receive a congratulatory message from the superintendent or a board member.

Finally, I made sure to include the education reporter at our local newspaper on my newsletter distribution list. There were many times when the reporter contacted us for more details about items in the newsletter. On several occasions, reporters visited the school and wrote news stories based on the ideas in the newsletter.

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Pawlas on PR
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More Articles by George Pawlas
Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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