Search form

About The Blogger

Tisha's picture
Dr. Tisha Shipley has been in education for over 23 years. She has taught Pre-K, Kindergarten, Gifted and Talented 3rd-6th Grades, Dr. Shipley was an elementary principal, a cheer coach, and was on...
Back to Blog

Creating An Online Professional Presence as an Early Childhood Educator

The early childhood profession is constantly evolving. Today it is easier than ever to build a brand, show who you are as a professional, and put yourself out there as an innovative educator while learning yourself. I am always trying to stay abreast of current trends in education, learning new ideas, collaborating, sharing, and staying on top of new technology. We carry around a computer and television compacted down to the size of a small sandwich that will fit into our pockets. We are constantly being sucked into scrolling, texting, answering, watching, learning, and engaging with people worldwide—often without even realizing it. So, the question is, what is stopping you from creating an online PROFESSIONAL presence as an early childhood educator? A platform that will allow you to engage with others with the same passion---education.

You may have already started your online presence. You may be new to the idea. But separating your personal life from your professional life online is an important decision. You may be wondering how you even get started.

Here are a few tips:

#1 Before you begin, you must ensure that your personal and professional social media accounts are separate. You want to present yourself as an expert in your field and create an online presence that communicates who you are as a professional teacher. A professional social media platform allows you to engage with families, share ideas and knowledge, collaborate with other professionals, research, and engage on topics you can benefit from.

# 2 Build your brand and know what audience you are targeting and what kinds of information you will offer. You don’t want to post whatever comes to mind. It must be about your craft, content, and early childhood passion.

# 3 Choose a professional username that tells your audience who you are and what you will share. You want others to be able to find you easily. My usernames are always “The Busy Classroom,” “Child Development,” or Dr. Shipley.

# 4 Start small. I started with a YouTube Channel and then built a website. Choose a platform that is easy for you, feels comfortable to use, will be meaningful for your families, and also brands you as an ECE professional. Most of the time, you have more than one professional social media platform, and many are linked and will allow a one-time post to help cut down on the time you need to spend posting.  

#5 Use a professional profile picture.  

# 6 Craft a consistent, professional, engaging, creative biography and profile description.

# 7 Post/share regularly and consistently with engaging and meaningful ideas and content.

# 8 Engage professionally with your audience and followers.

# 9 Decide if you must keep some of your social media private. For example, will you be showing pictures of your students? If so, you may want only to invite and add families in the classroom who give permission to allow their child’s photo to be posted.

#10 Have fun and be innovative and creative.

What Are Some Social Media Sites You Can Choose From?

LinkedIn is the largest professional networking platform. It is a place to collaborate with other professionals, share your professional ideas, and add resources. LinkedIn has over 930 million users, growing daily (LinkedIn, 2023). LinkedIn allows others to get to know you professionally, shows your followers what professional organizations you may belong to, and what your ideas and thoughts are on teaching and learning. LinkedIn encourages you to sign up for an account to network with other professionals and even look for jobs. 

website might be the most popular way to house and share information, pictures, and ideas for families or stay organized as a teacher. This platform allows your families to click through the pages of your website to obtain whatever information you want them to have. It is also a place to keep your valuable resources housed as a professional. 

blog is a website or page updated with new topics, information, content, and resources that families or other professionals can benefit from. 

Instagram is all about sharing pictures. Currently, there are 2.53 billion users on Instagram (Ruby, 2023). I use my early childhood Instagram to share ideas with childcare providers, parents, teachers, staff, and administrators. Instagram allows you to share inspiring pictures; and activities you may be doing, and in the comments, you can list the materials and directions for completing an activity. Instagram may be one of the platforms you keep private unless it is a generic early childhood topics page. 

Twitter, now called “X,” is one of the fastest news sources today. Currently, there are 450 million monthly users on Twitter (Shewale, 2023). With Twitter (X), you will want to find your “team .” Your team includes other education professionals you will engage with and learn from. With Twitter (X), you can tweet ideas, ask questions, provide information to families about things happening in your classroom community, and share your knowledge as a professional educator. You can participate in groups, job postings, and many more resources. It is continuously evolving. 

Pinterest is another form of social media that allows you to share creative ways to encourage your students and families with your teaching content. 465 million users are on Pinterest monthly (Business Pinterest, 2023). Students can find boards that you have created that are divided by topic so they can easily access the needed organized information. They can also make their own Pinterest page to show their love of learning. Parents can reference your boards for information and content from your teaching. Other professionals will create boards that you can save, and they can also save and share your boards. 

One of the more popular and older forms of social media is Facebook. It has a user base of 2.9 billion (Ruby, 2023). Facebook is a perfect example of why we must diversify our platforms and ensure we reach all user types. Facebook started in 2004 as a place to share about your life and keep in contact with others you may not see often. Today it is used for much more than that. Scrolling through Facebook posts, you can learn so many different things, engage with people worldwide, and share your professional knowledge as an educator. You can also go live on Facebook and invite your families to see you and your students in action in the classroom community. 

YouTube channel is a perfect place to house videos of announcements and or lectures on topics you teach. This shows your students that you are a real person, dedicated and that you want to share ideas and resources with them. When I was teaching, I read a book to my students daily on my channel. If families did not have time to sit down and read themselves, they could also turn to my YouTube, and I would read to their child. “Young kids believe that YouTube videos are better for learning than TV shows or videos created on a researcher’s smartphone” (Hassinger-Das & Dore, 2020). The ideas are never-ending on what your channel could look like. 

TikTok grows with more enthusiasm by the day. The platform has 1.677 billion users globally (Ruby, 2023). This platform allows you to share in an innovative way who you are as a professional. Teachers are all over the Tik Tok platform sharing, engaging, collaborating, and using their content to present themselves as professionals. 

Now you have choices. These are just a few suggestions on where to begin your professional social media presence. Who do you want to be as a professional? What is your brand? What do you want to share? Who are you sharing with? These are questions to reflect on. Now, what are you waiting for? Go for it!



Business Pinterest Your audience is here. (2023)

Hassinger-Das, B. & Dore, R. (2020). Kids think YouTube is better for learning than other types of videos

LinkedIn Corporation. (2023). About LinkedIn

Ruby, D. (2023). 45+ TikTok Statistics In 2023
Ruby, D. (2023). 65 Facebook statistics: Users, revenue, AI usage (2023)

Ruby, D. (2023). 77 Instagram statistics of 2023

Shewale, R. (2023). Twitter statistic in 2023: Facts after “X” rebranding.