In a move that sent ripples across the Internet, photo-sharing Web site Instagram attempted to adjust its privacy policy to claim ownership of all images publicly uploaded by its users.
After public outcry over the policy shift, Instagram reversed its course and ceased actively seeking ownership of the images.
Had the policy shift been successful, effective January 16, 2013, anyone with an Instagram account would no longer have been the owner of any images he or she had uploaded. The images could have been sold, without compensation or notification, for reasons including advertising and promotional materials. That means a photograph taken at Disneyland and uploaded to Instagram might have been purchased by Disney for use in TV or print advertising without the permission of the photographer, and without notification or compensation. The only way for users to avoid losing ownership of their photographs would have been to delete their Instagram account before the January deadline.

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