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Campbell Brown Uses Likability to Advocate Overturning Teacher Tenure

Campbell Brown Dominates Education PR War

News personality and education reform activist Campbell Brown is winning the "education reform movement war."

Rochester City Newspaper said Brown is making progress in ways her predecessor Michelle Rhee never could. 

"Brown has been making the rounds on news and talk shows pitching the idea of overturning teacher tenure laws," the article said. "Her strategy is to attack the unions on two fronts: legally in the halls of justice, and by taking her cause to the media. The strategy seems to be working."

Brown's PR team is having a field day, said the article, especially after her recent appearance with Stephen Colbert. 

"Where Rhee always seemed a bit edgy and contentious, Brown has likability working in her favor. She's smart, charming and a bit maternal. She can deliver hard news, and moments later sell Girl Scout cookies. When Colbert sent a few union-busting zingers her way, she giggled politely and went right back to her talking points."

Read the full story. 

Article by Kassondra Granata, EducationWorld Contributor

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