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Star Helps Promote Summer Reading



Actress Sarah Michelle Gellar is teaming up with Nestle and Reading is Fundamental (RIF) to encourage summer reading and promote child literacy.

Actress Sarah Michelle Gellar reads to a group of children to help kick off the Nestle Share the Joy of Reading Program .

As part of the Nestle Share the Joy of Reading Program, Gellar visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. The Share the Joy program is donating up to $250,000 to RIF, and consumers can help through everyday purchases of select Nestlé confections.

“As a mother and avid reader, I am excited to be participating in ‘The Nestlé Share the Joy of Reading Program’ to benefit Reading Is Fundamental,” Gellar said. “Reading has had an enormous, positive impact on my life and I encourage people to support organizations such as RIF that work to ignite a child’s hunger for knowledge and inspire imagination.”

Many studies have shown that young people experience learning losses when they do not engage in educational activities during the summer. According to a report from the John Hopkins Center for Summer Learning, children lose approximately two months’ worth of learning over the summer. Reading throughout summer vacation is important to help kids maintain their skills and can be encouraged by setting regular reading times or going to the library once a week.

“Motivating young readers throughout the year is key to their future success, and we must work to prevent summer reading loss, otherwise known as the ‘summer slide,’” said Carol H. Rasco, president and CEO of RIF. “Nestle’s ongoing support and commitment makes it possible for us to deliver the programs that help children become lifelong readers.”

Through the Nestle Share the Joy of Reading Program, each time a consumer enters a valid package promotion code at the program’s Web site(the code is found on the inside of specially marked bags of Nestle candy), Nestle will donate 10 cents to RIF. If the consumer is an instant winner, Nestle will donate a book in the form of $2 to RIF.


Article by Jason Tomaszewski, EducationWorld Associate Editor
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