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George Pawlas's
PR for PRincipals...

Making the Leap
To e-Newsletters


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Newsletters have long fulfilled an important role in helping principals keep parents and other members of the school family informed about key issues and school activities.

Today, many principals are offering e-versions of their newsletters as an alternative for keeping busy parents informed. No paper newsletters to get lost or left in backpacks, the e-newsletter lands directly in the parent's emailbox!

E-newsletters have some other advantages to consider.

  • Parents can quickly and easily forward them to other interested persons, such as neighbors or grandparents.
  • An e-newsletter can include direct links to more detailed information on the school Web site; or it can link parents to other Web sites that might be of interest.
  • E-newsletters can be used to collect quick and easy feedback from readers.

Before making the leap to an e-newsletter system you'll want to be sure

  • the design of your e-newsletter will be attractive and easy to read in its email format.
  • your list of email addresses is accurate and maintained. It will need to be updated as parents change email addresses or leave your school.
  • that parents who do not have access to email will receive a paper copy of the newsletter.

Read more practical tips from George Pawlas

Pawlas on PR
See our archive of 41 more articles like this one.

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Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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