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George Pawlas's
PR for PRincipals...

Use That Cell Phone
To Reach Out and
Touch Parents


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Developing a strong rapport with students and parents can be a difficult task for busy school leaders. Hectic days can leave little time for informal chats. When I was a principal I found a "direct line" to parents via a cordless phone. I know that's ancient technology compared to today's cell phones, but it was a most valuable public relations tool for me. Just as your cell phone can be for you!

As you make your daily classroom visits, take along your cell phone. When you spot a student doing good work, hand the cell phone off to that student and have him or her punch in their home phone number. After the call is placed, take the phone and talk briefly with the parent. Explain why you're calling, then hand the phone back to the child so he or she can talk with the parent.

What parent would not love getting a good-news phone call like that one?

So use that cell phone you carry everywhere you go to supervise instruction, bolster your image, and keep in touch with the parents of your students.

Read more practical tips from George Pawlas

Pawlas on PR
See our archive of 41 more articles like this one.

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Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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