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Support Staff
Plays Key Role in
Communication Efforts


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Members of your school's support family are often among the first people who have contact with students and the public. Taking time to make sure each of those team members is aware of the public relations role they play will go a long way toward creating a positive image for your school.

As school employees, each and every member of a school's family is an authority about the school. So, all employees must be kept informed of positive talking points that can be shared in the wider community.

Don't miss this George Pawlas article, which focuses on creating a list of six "talking points," or statements of pride, that all school family members should have on the tips of their tongues: Share the Pride: Six Statements of Pride Get Year Off to a Great Start
Be sure to share the bad news with your support staff too. That way, all members of the school family have all the facts and can share accurate information in the community.

Also, remind each of the people on your support team that their "customer-friendly service" attitude will go a long way toward keeping their current "customers" -- students, their parents, and the community -- happy and toward attracting new customers.

Fostering an attitude of teamwork at your school can be accomplished by including support staff members in training, in social events, and by ensuring each of them receives all school messages -- both hard copies and email.

Read more practical tips from George Pawlas

Pawlas on PR
See our archive of 41 more articles like this one.

More Articles by George Pawlas
Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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