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PR for PRincipals...

Principals,
PTO Presidents
Send Letters of Welcome


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By warmly welcoming new students and parents into your school community, you could be gaining active, involved students and parents. You can win points and potential partners with some of these ideas:

  • Send new members of your school community a personalized letter of welcome. Send separate letters to each new student and their parent(s).
  • When parents come to school to register their child, be sure to give them a copy of the school's handbook. For parents of new students who are transitioning into your school, you might include the handbook with your mailed welcome letter. That handbook contains the school district's policies, rules, and expectations.
  • Include a school calendar for the year -- including scheduled vacations and in-service days and special events and programs -- with your letter too.
  • In addition to your letter, the PTO president might send a letter of welcome and make a personal phone call to all new parents. His or her personal touches might gain new members for the organization and active supporters of the school.

Read more practical tips from George Pawlas

Pawlas on PR
See our archive of 41 more articles like this one.

More Articles by George Pawlas
Explore this series of nine articles by George Pawlas:
  • Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
  • Getting the Most Out of Parent-Teacher Conferences
  • Newsletters: An Essential Tool for Every Principal
  • Building Positive Relationships With the Media
  • The Benefits of Being an MBWA Principal
  • More Tips for Great Newsletters
  • 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
  • Support Personnel Are P.R. People Too
  • Create a School Profile Brochure
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