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Fundraiser Review: Hershey’s Fundraising
Site URL: http://www.hersheys.com/fundraising/candy-fundraiser-idea/school-fundraiser.asp
What is Sold: Hershey’s candy bars. The bars are distributed to schools in assortments for selling. Three assortments are available, including a $2/per assortment box of big (king-size) bars.
About the Program: This is a program where students have a familiar product on hand and can offer customers instant gratification. Although the $2 assortment comes with a suggested retail price, the other assortments (with regular-size bars) do not. Hershey’s itself does not distribute the bars—rather, schools purchase the product from a distributor.
Support for Schools: On Hershey’s Web site, there are tips for sellers, printable marketing materials and information about the products. Support seems to be more limited compared to other fundraising programs, however.
Bottom Line: Though there seems to be less support for this program compared to others, it’s a pretty straightforward sell model using a familiar product that kids can easily get behind. This would be a good fit for a school sports team or organization raising funds for uniforms, trips, etc.
Article by Sarah W. Caron, EducationWorld Social Media Editor
Education World®
Copyright © 2012 Education World
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