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Detroit Uses Celebs to Boost Attendance

After years of criticism regarding their methods of generating school attendance on “count days,” Detroit schools are taking a different approach to getting kids to class.

The Get Schooled Foundation, United Way for Southeastern Michigan, Chevrolet and Viacom are partnering to launch a friendly competition among 17 Detroit high schools to increase class attendance rates. Through April 27, close to 10,000 students will compete for a chance to host a Get Schooled event featuring a celebrity guest who will serve as “Principal for a Day.”

"We need to help students succeed,” said Mark Reuss, president of General Motors North America. “As I have said before, it’s about doing the right thing by giving kids a great education. Absenteeism is a threat to that education. Get Schooled builds excitement by encouraging attendance and is a great example of community partnership."

Through the competition, students at the schools will score points by increasing attendance rates and participating in key activities, including recognizing inspiring teachers, participating in a video contest highlighting what makes their school unique, taking a trivia quiz, and signing up for wake-up calls from their favorite celebrities.  Students can participate in these activities and track the performance of their school on the Get Schooled Web site, www.getschooled.com.

National recording artist and Detroit native Big Sean has contributed an exclusive wake-up call. Students can sign up for this wake-up call and those of other participating artists—including Nicki Minaj, Wiz Khalifa, Trey Songz, Tyra Banks and Jesse McCartney—at www.getschooled.com/wakeup.

“There is no more important step to success than getting your high school diploma,” said Big Sean, a Cass Technical High School graduate. “I am excited to partner with Get Schooled to encourage more students from my hometown to wake up and get to school every day with renewed focus and motivation.”

Over 30 schools in Southeast Michigan have school dropout rates of 40% or more. Many of these students miss too many days of school, putting them at risk of falling behind or dropping out. Research shows that attendance is one of the greatest predictors of graduation and a significant driver of student achievement. According to a 2008 study, students with more than 20 absences in any given year have only a 19 percent chance of graduating. 


Article by Jason Tomaszewski, EducationWorld Associate Editor
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