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Brief Description
Create and design advertising for a tempting new pet
food!
Objectives
Students will
- create an imaginary pet food.
- analyze and identify types of propaganda.
- design packaging and advertising for the pet food.
Keywords
pets, propaganda, advertising
Materials Needed
- newspaper, magazine, or other type of ad for a pet product
- paper and pencils
- assorted art materials and tools as required
- Internet access (optional)
- copies of the Pet
Pellets work sheet
Lesson Plan
Advertisers know that the right combination of appealing gimmicks can bring out the buyer in every young person. In this lesson, students learn about the ways companies influence what people purchase in order to boost their own profits as they create and market their own pet food.
Begin this activity by sharing a newspaper, magazine, or other ad for a pet product. Ask the students to identify the target audience and discuss what effect the ad has on the group. Are the students interested in the product? Would they choose to purchase it for a family pet? What about the ad "works," and what might be changed to make it more attractive to young pet owners?
If you choose, visit the PBS site for kids called Don't Buy It. This site explains many of the techniques advertisers use to "fool" the public. Then introduce some of the classic ways ads work through the information provided by Propaganda Techniques. (Older students may read the material for themselves, while the information may serve as a guide for the teacher to share some important points with younger children.) Sources about propaganda from the school library might be used in place of these Internet resources.
Working in small groups, have students consider a new pet
food product. Distribute copies of the Pet
Pellets work sheet to guide their work. When students
are prepared to create a "package" for their product, give
them access to necessary art supplies and tools. Have the
students share their advertising ideas and products with the
whole group. Have them identify the types of propaganda used
by the various groups in their original advertising.
Extension Activity
This activity may be extended to any type of pet product,
particularly with mature students. Refer students to pet product
Web sites such as PETsMART
for ideas.
Assessment
Collect handouts for evaluation. All submissions should be
complete and reflect adequate thought and development. Also
collect student-created prototype packages. Display with the
work sheets if desired.
Lesson Plan Source
Education World
Submitted By
Cara Bafile
National Standards
FINE ARTS: Visual Arts
GRADES K - 4
NA-VA.K-4.1
Understanding and Applying Media, Techniques, and Processes
NA-VA.K-4.3
Choosing and Evaluating A Range of Subject Matter, Symbols,
and Ideas
NA-VA.K-4.6
Making Connections Between Visual Arts and Other Disciplines
GRADES 5 - 8
NA-VA.5-8.1
Understanding and Applying Media, Techniques, and Processes
NA-VA.5-8.3
Choosing and Evaluating A Range of Subject Matter, Symbols,
and Ideas
NA-VA.5-8.6
Making Connections Between Visual Arts and Other Disciplines
GRADES 9 - 12
NA-VA.9-12.1
Understanding and Applying Media, Techniques, and Processes
NA-VA.9-12.3
Choosing and Evaluating A Range of Subject Matter, Symbols,
and Ideas
NA-VA.9-12.6
Making Connections Between Visual Arts and Other Disciplines
LANGUAGE ARTS: English
GRADES K - 12
NL-ENG.K-12.4
Communication Skills
NL-ENG.K-12.5
Communication Strategies
NL-ENG.K-12.6
Applying Knowledge
NL-ENG.K-12.12
Applying Language Skills
SCIENCE
GRADES K - 4
NS.K-4.3
Life Science
GRADES 5 - 8
NS.5-8.3
Life Science
GRADES 9 - 12
NS.9-12.3
Life Science
Find more lessons for teaching about May holidays in Education
World's Holidays Archive.
Click to return to this week's Lesson Planning article, Pet
Week Lessons for Every Grade.
Originally published 05/02/2003
Last updated 03/28//2008
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