PR for PRincipals...
Superintendent Hosts Student Press Conference
A sure-fire strategy to involve and inform students and the community is to have the superintendent host a press conference in which high school journalism students ask the questions. (Better yet, include a cross-section of students from across the grades.) Teachers or advisors can accompany the students from the district's schools.
January might be a good time to hold this press conference because the students would be halfway through the school year.
The press conference would be a great place and time for students to practice the various interview techniques they are learning in the classroom. It would be a great PR opportunity for the superintendent and an opportunity to show students at their best. The local press is sure to want to be there and to report on the event!
Read more practical tips from George Pawlas
Pawlas on PR
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More Articles by George Pawlas
Explore this series of nine articles by George Pawlas:
- Share the Pride: Six "Pride Statements" Get Year Off to a Great Start
- Getting the Most Out of Parent-Teacher Conferences
- Newsletters: An Essential Tool for Every Principal
- Building Positive Relationships With the Media
- The Benefits of Being an MBWA Principal
- More Tips for Great Newsletters
- 50 Million Students Can't Be Wrong: Improving Perceptions of Your School
- Support Personnel Are P.R. People Too
- Create a School Profile Brochure
Meet Dr. George E. Pawlas
George E. Pawlas has written the book on PR for school principals -- literally! In The Administrator's Guide to School-Community Relations, Pawlas presents a treasury of practical tips and strategies for principals. The book includes hundreds of principal-tested ideas, illustrations, and templates to help you
create successful school newsletters and other communication tools;
use the media to your school's advantage;
enhance parent and family involvement;
work with the community and local businesses;
deal with crisis situations; and
Pawlas has been an educator for nearly four decades. He has served as an elementary school teacher and principal, a district administrator, and a state education department consultant. Currently he is a professor of educational leadership at the University of Central Florida. In addition, Pawlas has authored dozens of articles and coauthored three editions of a book on educational supervision. He is a frequent presenter at local and national conferences.