Site URL: CAMY.org (The Center on Alcohol Marketing and Youth)
Content: The Center on Alcohol Marketing and Youth Web site, CAMY.org, offers a treasure-trove of information for teachers and parents. The site, run by the Johns Hopkins Bloomberg School of Public Health, covers the topic of how alcohol gets marketed to youth, and it does this incredibly well. Given that summer and grade-level transition times are high-risk periods for youth experimentation with alcohol, users will want to access CAMY's in-depth reports as well as fact sheets and suggestions on how to take action.
Design: The site has a simple, unspectacular design that lays out information very clearly. There is straightforward navigation across the top, and quick access to the most popular and most recent reports, articles and other info fills the bulk of the page. The site may be nothing much to look at, but it's easy to find what you are looking for and even easier to be enticed into reading something interesting.
Review: Though a lot of statistics on the site are disturbing (e.g., 14.9% of eighth-graders have had a drink in the last 30 days), it's very important that parents and educators have access to this information. The site itself goes for simplicity and plain text over video and other sizzle, but it contains a wealth of easy-to-digest facts and strategies.
Bottom Line: Any teacher or parent would do well to read some of the reports on this site in order to understand exactly what their students and children are facing. Building on the success of youth-focused, anti-tobacco campaigns that expose industry tactics, educators can also boost school efforts to prevent underage drinking by having high-school students use the site to research the "tricks" of the alcohol industry.
Article by Daniel B. Kline, EducationWorld Contributing Editor
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