Site URL: pro.sony.com/bbsc/ssr/mkt-education/
Content: This is Sony’s effort to create materials for teachers and administrators. Here, users will find information about education initiatives, events, product news and tips for the classroom.
Design: The site uses a single-page format with three tabs that provide primary navigation to the homepage, resources area and support center. The remainder of the site doesn’t change, but the content and links vary as visitors browse the individual tabs.
A dramatic black background with metallic golds and silvers is easy on the eyes and conveys the high quality associated with Sony products.
Review: This site isn’t for every teacher, but for those who would find it useful, it is very useful.
Administrators will certainly benefit from the Eye on Education and Extra Credit sections. These areas outline Sony’s frequent buyer program and help administrators keep on top of their tech budgets.
A/V or tech teachers will like the sections that offer students opportunities to produce their own video projects. The “John Lennon bus” is just one of the programs Sony sponsors in an effort to get students excited about video production.
Additionally, articles on classroom case studies, teacher tech solutions and upcoming products provide enough relevant reading material to keep educators coming back from time to time.
Bottom Line: A/V and tech teachers, along with administrators, should get quite a bit from the site of this tech giant.