Site URL: Shmoop.com
Content: Shmoop is the modern answer to Cliff’s Notes, offering guides for everything from historical events to literature. Everything is broken down into easy-to-understand segments. For example, literature guides feature information such as character descriptions and quotes. In addition, users whose budget allows can explore gated areas including teacher guides and standardized test prep guides.
Design: Shmoop has a busy-looking, stacked tri-navigation bar with links to basically every category of information on the site. The design uses bright, exciting, youth-friendly graphics and colors. With the homepage’s magazine layout, visitors can quickly see snippets of a lot of different areas of the site.
Review: Shmoop really succeeds in appealing to its target audience of teens. While EdWorld didn’t access the paid portions of the site, the information in the free areas is comprehensive and useful. High-schoolers who need a little extra help with their studies could definitely benefit.
Bottom Line: Its overly complicated navigation bar aside, Shmoop does an exceptional job in presenting a variety of academically relevant content for teen users.