Site URL: NBA.com/Caravan
Content: This is the online home for the NBA’s community and school outreach programs. Here, educators can find a selection of school and classroom resources that focus on several NBA-supported initiatives.
Design: The NBA toes the line between reaching students and reaching the educators who will be the primary delivery method for the message. There are plenty of bright, popping colors and a smattering of cartoon characters about the site, but its layout is logical and adult-friendly as well.
The main scroller provides links to the most heavily promoted content. The navigation bar across the top of the page lets teachers get to programs of interest quickly.
Review: While the site’s content—such as downloadable classroom materials on name-calling and bullying—is good, there isn’t enough to warrant a return visit.
Also, it appears that community and school outreach have taken a back seat at the NBA, as several initiatives have either been discontinued or neglected. On the page that outlines all of the league’s initiatives, only NBA Green and NBA/WNBA Fit are linked to further information. Popular programs such as the literacy-themed Read to Achieve and the multicultural Basketball Without Borders have no further information. This leads the user to assume that those programs are no longer offered
Bottom Line: There is some content here worth noting—just don’t expect to find much different upon a return visit.