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Home > Lesson Planning Channel > Lesson Planning Archives > Lesson Plan of the Day Archive > Social Sciences, Tech > Lesson Plan of the Day |
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Gap vs. Old Navy: Mapping Brand Names Across the U.S.
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Brief Description
Gap or Old Navy? Use the MapMuse online tool to map brand names.
Objectives
Students
- learn to use MapMuse, an online tool.
- understand the concepts of competition.
- compare the number of competitor retail locations across the U.S.
- identify the retail establishment that is most common in their state.
Keywords
geography, brand names, retail, stores, restaurants, competition, competitors
Materials Needed
- access to the Map Muse Web site
Lesson Plan
This lesson plan makes use of the Map Muse Web site. The activity is best used in your classroom computer center or in your school’s technology lab.
MapMuse is a pretty interesting Web site that has many, many classroom uses. For this activity, students will focus on comparing how many retail outlets of a variety of types can be found in their state.
You might begin the lesson by instructing students in the use of the tool. Introduce them to the MapMuse Brand Directory. This alphabetical directory presents an A to Z of brand name retail outlets across the United States. You can find everything here from Baskin Robbins to Neiman Marcus. Since the first page of the MapMuse Brand Directory focuses on retail outlets that begin with the letter A, select Applebee’s Restaurant as an example.
Another way to compare the number of locations of a variety of retail establishments is to create a map of one brand name (Applebee’s, for example). Then, instead of returning to the MapMuse Brand List, click the "Add Brands to Your Map” dropdown menu above the Applebee’s map. Click another brand name, Auto Zone for example, and a new map will appear that shows both Applebee’s and Auto Zone locations across your state. The new map, and its accompanying Map Legend, enables you to easily compare the number of outlets for each of those retail brands.
To give students a bit of practice finding information about a single retail brand’s locations in your state, you might begin with names such as…
Once students are familiar with the tool, present an activity that challenges them to compare the number of outlets for a variety of retail establishments. Following are some combinations that you might assign students to check. These pairs of competitors have been selected because their brands are found in most states. However, you might invite students to "map” brands that are more specific to your state or more familiar to them.
Assessment
Did students use the tool correctly as they compared competitive brands?
Lesson Plan Source
EducationWorld.com
Submitted By
Gary Hopkins
National Standards
MATHEMATICS: Representation
GRADES Pre-K - 12
NM-REP.PK-12.1 Create and Use Representations to Organize, Record, and Communicate Mathematical Ideas
NM-REP.PK-12.3 Use Representations to Model and Interpret Physical, Social, and Mathematical Phenomena
SOCIAL SCIENCES: Geography
GRADES K - 12
NSS-G.K-12.1 The World in Spatial Terms
NSS-G.K-12.2 Places and Regions
NSS-G.K-12.6 Uses of Geography
TECHNOLOGY
GRADES K - 12
NT.K-12.1 Basic Operations and Concepts
NT.K-12.3 Technology Productivity Tools
NT.K-12.5 Technology Research Tools
See more Lesson Plans of the Day in our Lesson Plan of the Day Archive. (There you can search for lessons by subject too.)
For additional social studies lesson plans, see these Education World resources:
For additional technology lesson plans, see these Education World resources:
Education World®
Copyright© 2006 Education World
11/15/2006
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