Return to Election Day: Classroom activities
Return to Presidential election: Teachable moment
Students gain media literacy and an understanding of how the media helps decide who gets elected to office.
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
election, campaign, advertisement, media literacy, president, critical thinking, citizenship
A variety of print and TV (video) campaign ads (many of which can be found online, perhaps at YouTube)
Access lesson plans that help students analyze campaign ads. Examples include:
Students write a paragraph analyzing one of a group of ads.
Lesson plan source