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Subjects Language Arts Civics Current Events |
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Grades 6-8 9-11 |
Brief Description
Students gain media literacy and an understanding of how the media helps decide who gets elected to office.
Objectives
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
Keywords
election, campaign, advertisement, media literacy, president, critical thinking, citizenship
Materials Needed
A variety of print and TV (video) campaign ads (many of which can be found online, perhaps at YouTube)
Lesson Plan
Access lesson plans that help students analyze campaign ads. Examples include:
Analysis of Campaign Advertising (page 7 of What Determines Election Outcomes?)
Analyzing Political Ads
Analyzing News in the Media
Focus on Political Ads Featuring Children
Assessment
Students write a paragraph analyzing one of a group of ads.
Lesson Plan Source
Education World
National Standards
Social Sciences:
NSS-C.K-4
NSS-C.5-8
NSS-C.9-12
NSS-USH.9-12.10