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Election lesson plan | Campaign ad critique


Language Arts
Current Events




Brief description

Students gain media literacy and an understanding of how
the media helps decide who gets elected to office.


Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.


election, campaign, advertisement, media literacy, president, critical thinking, citizenship

Materials Needed

A variety of print and TV (video) campaign ads (many of which can be found online, perhaps at YouTube)

Lesson plan

Access lesson plans that help students analyze campaign ads. Examples include:

Analyzing news in the media
Focus on political ads featuring children


Students write a paragraph analyzing one of a group of ads.

Lesson plan source

Education World




Updated 02/28/2016