Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
commercial, ad, acting, team, sports, marketing, advertise, video, script
In this lesson, students create an advertising campaign for a new sports team. They might use techniques they have seen in ads and commercials, but they should not copy any they have seen.
Before the Lesson
Demonstrate for students -- if the do not already know -- how to copy and paste graphics from the Internet into a document such as Appleworks or MS Word, and how to scan those documents for later use. (Be sure students also know how to keep a record of sources for citation purposes.)
Discuss what a press release is and share one or two with the group. (You might use the Web site of a local sports franchise as a source of press releases.)
Provide or have students provide print ads for sports franchises in their area. Students might also research advertisement on the Web.
Discuss print ads and commercials students have seen. Why are some advertisements more memorable than others? What techniques did the successful commercials use to promote a sport? Have students place each ad or commercial discussed into one of the following categories:
Tell students they are going to create an imaginary team for any sport. Talk about some more unusual sports they might select -- such as skateboarding, rock climbing, tumbling, and so on. You might even have them brainstorm a list of possible sports. Students will
Students will be evaluated on their participation in group activities and discussion; use of time; ability to follow oral and written directions; and the originality of their business cards, press releases, and commercials or ads. Students also will be assessed on their spelling, grammar, teamwork, and presentation.
VaReane Heese, Springfield Elementary School in Omaha, NebraskaEducation World®