Correct spelling and grammar can indicate factual accuracy too.

* Good Web authors spend as much time proofing their pages as they do ensuring that the facts are current and objective. Lots of mistakes or omitted words on a page can indicate a young, inexperienced, or unreliable author.

* Scan a site: If you count three or more substantial typos, move on!

* Be aware that some excellent international sites have typos related to translation problems. Don't discount a mistake-filled site from a non-English speaking country without first assessing the facts!

Next: Purpose