Site URL: School.com
Content: This site is an online shop operated by office-supply giant Office Depot. The difference here is that everything is organized and tailored specifically to meet the needs of a K-12 educator.
The site offers many teacher-specific rewards programs; the “Star Teacher” and “5% Back to School” programs are just two.
The retailer pays special attention to items and their organization on the site, resulting in a supply store of choice for teachers.
Design: Various product categories appear across the top of the page, accompanied by a more specific navigation along the left side.
A nice feature is the main content area. Rather than splash limited-time sales or “featured” products, the bulk of the page presents teacher-specific programs that offer schools some type of savings or reward.
Apart from the various programs, the site operates pretty much like every other major retailer’s online store.
Review: An excellent resource for stocking your classroom, School.com knows its audience and effectively caters to it. Offering incentives seals the deal.
Bottom Line: Teacher-specific products and good site organization, combined with incentive programs, make for a solid online store.