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Students examine ads for alcohol products to determine which audience the ads are aimed at in this lesson in media literacy.
ObjectivesStudents use math and critical thinking skills to evaluate what audience those ads are aimed at.
alcohol, substance abuse, critical thinking, media literacy, body
This lesson from PBS is a tie-in to the video Alcohol: What You Don't Know from their In the Mix series; however, showing the video is not essential. Link to the lesson "Targets" on the PBS Web site.
AssessmentAssessment is included in the lesson.
Lesson Plan SourcePBS
National StandardsLanguage Arts: