Students examine ads for alcohol products to determine which audience the ads are aimed at in this lesson in media literacy.
Objectives
Students use math and critical thinking skills to evaluate what audience those ads are aimed at.
Keywords
alcohol, substance abuse, critical thinking, media literacy, body
Materials Needed
PBS video Alcohol: What You Don't Know (optional)
a TV/VCR (optional)
poster board or large paper
markers
examples of various print alcohol advertising
Alcohol Fact Sheet (included in the lesson)
Lesson Plan
This lesson from PBS is a tie-in to the video Alcohol: What You Don't Know
from their In the Mix series; however, showing the video is not essential.
Link to the lesson
"Targets" on the PBS Web site.
