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Subjects

• Arts & Humanities
• Health

Grade

• 6-8
• 9-12

Brief Description

Students examine ads for alcohol products to determine which audience the ads are aimed at in this lesson in media literacy.

Objectives

Keywords

alcohol, substance abuse, critical thinking, media literacy, body

Materials Needed

• PBS video Alcohol: What You Don't Know (optional)
• a TV/VCR (optional)
• poster board or large paper
• markers
• examples of various print alcohol advertising
• Alcohol Fact Sheet (included in the lesson)

Lesson Plan

This lesson from PBS is a tie-in to the video Alcohol: What You Don't Know from their In the Mix series; however, showing the video is not essential. Link to the lesson "Targets" on the PBS Web site.

Assessment

Lesson Plan Source

Submitted By

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National Standards

Mathematics:
NM.5-8.4
NM.5-8.10
NM.9-12.4
NM.9-12.10

Health:
NPH-H.5-8.2
NPH-H.5-8.3
NPH-H.5-8.4
NPH-H.9-12.2
NPH-H.9-12.3
NPH-H.9-12.4

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