Budgets are tighter than ever, and candy sales and car washes just may not cut it anymore. Schools are forced to get creative in their fundraising efforts. With that in mind, EducationWorld gathered a few unique fundraising ideas that administrators can put into action. Any of these can be used school-wide, or on a smaller scale.
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| Generating money has become increasingly difficult. Administrators are working to find creative ways to increase dollar |
This promotion is a new twist on an old idea. Previously schools would sell ad space on their calendars to local merchants, often featuring special deals or discounts to those who clipped the ad. Now ads can be placed on the back of a plastic card. (See PlastekCards.com for more information.) The cards are then sold to people in the community who can use them at featured merchants to get discounts.
Merchants find it appealing in that they are not required to purchase the ad space on the card, only to offer an agreed-upon discount to anyone who presents it. Schools benefit in that the cards offer a very high profit margin. In most cases the profit margin depends on the amount of cards ordered, but they typically begin at around 60 percent.
The cards, which look and feel like a credit card, can be customized to a specific school using appropriate colors and logos.
The fundraising goal thermometer is a familiar site on school campuses. Often it is painted on a plywood sign displayed near the street entrance. While this is an effective way to show anyone who drives by how close the school is to achieving its goal, a new version of this sign allows administrators to display their goals electronically. (Visit FundraiserInsight.com to see how this works.)
The online goal thermometer can be published to a prominent place on the school Web site. There, anyone visiting the site will be able to track the progress, and perhaps be compelled to help out. Some versions of the online thermometer add the capability to automatically generate an email every time it is updated. For schools with a parent and faculty email list, this is a nice feature.
Colored silicone bracelets have become very popular. Celebrities like George Clooney and Patrick Stewart and athletes like LeBron James and Derek Jeter sport them regularly.
Schools can offer them as a thank-you for a fundraising donation. Given their very low cost, they can be given away at a very good profit margin for a donation as little as $3. (Check out FastTrackFundraising.com to learn more.) Just like the discount cards, the bracelets can be customized to display individual school colors and specific wording.
This method of fundraising offers a high-profile test case with proven results. Lance Armstrong raised millions of dollars for cancer research by selling yellow silicone bracelets.
This idea puts an eco-friendly spin on the traditional school-wide product sale. Rather than having students sell run-of-the-mill catalog products, they can offer eco-conscious items. (Find out more at GoGreenFundraising.com.)
The benefit of this plan is two-fold. First, the fundraising effort becomes educational. Entire lesson plans can be created around the general theme of the fundraiser as well as the individual products. Second, the products really are good for the environment.
Because of the nature of these products, many companies divide them up by season. This creates two distinctly different catalogs of products to sell based on time of year.
Article by Jason Tomaszewski, EducationWorld Associate Editor
Education World®
Copyright © 2011 Education World
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